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Jagriti yatra – Awakening Entrepreneurship

Event: Jagriti Yatra (Website)Jagriti Yatra

Organised By: Jagriti, NGO dedicated to youth and women vocational and enterprise training

Key dates:
Yatra Dates: 24 December 2008-8th January 2009
Online registrations are open

For Whom:
Motivated youth between the ages of 18-25 Years

Jagriti Yatra is an annual train journey that will take 400 of India’s highly motivated youth between the ages of 18-25 on a sixteen day national odyssey, introducing them to unsung heroes of India. The aim is to awaken the spirit of entrepreneurship – both social and economic within India’s youth by exposing them to individuals and institutions that are developing unique solutions to India’s challenges. Through this national event we will inspire them to lead and develop institutions nationally and within their communities.

Youth are increasingly celebrity conscious, while those Indians who have made lasting social and economic impact are often not visible as role models. The Jagriti Yatra aims to showcase inspiring success stories by taking young Indians to meet these “real heroes”. These role models, located around the country particularly in rural and semi urban India will demonstrate how social and economic enterprise has succeeded. We propose to engage the national media to act as a multiplier of this message by projecting it to the millions of Indians who will watch this journey unfold across the country, and become an annual event. With this we seek to awaken the aspiration of ‘being the change’ in the youth of India.

Jagriti Yatra aims at having extensive impact. Raising awareness in college campuses assisted by media campaigns with jingles, slogans and posters crafted to appeal to youth in metros but also the vast non-English speaking heartland, including reliance on SMS and mobile networks to reach beyond those who are not connected through internet.

Distinguished mentors from various fields will also be selected to come on board as facilitators, upon invitation by this distinguished panel. We also intend to attract eminent personalities are honored by the confirmation of participation of Kiran Bedi, Mark Tully and possibly Dr Rajendra Pachauri, all of whom took part in the last Yatra.

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