• Let Me Know

    Let Me Know is an effort to connect the youth to the best opportunities. Breaking the information barrier. Finally.
    We have moved to www.letmeknow.in
  • Monthly Breakup

  • a

  • Readers

  • Add to Technorati Favorites

Conference on Marketing to Rural Consumers

IIM-KEvent: Conference on Marketing to Rural Consumers (Website)

Organised By: Indian Institute of Management – Kozhikode (IIM-K)

Key dates:
Conference: 3-5 April, 2008

The emergence of rural markets as highly untapped potential emphasizes the need to explore them. Marketers over the past few decades, with innovative approaches have attempted to understand and tap rural markets. Some of their efforts paid off and many back fired making rural markets still an enigma.

Academic scholars in rural marketing mapped the organizational efforts and suggested alternative approaches to tap rural markets. Surge in the publications on rural marketing is an indicator of the interest in this emerging domain of knowledge. However, studies have been widely fragmented and time has come to consolidate the knowledge that has evolved over the past years. In consolidating the efforts, setting future directions would be possible.

The conference would cover many topics such as: Definitional issues of rural and rural market environment, consumer behavior and decision making process, product and positioning strategies, intensity and type of competition, channels of distribution, value offering and pricing issues etc. The conference offers an opportunity for exchange of research and practical insights related to marketing to rural consumers and disseminate the knowledge generated.

Subscribe to Biz RSS Feed here.
Subscribe to International RSS Feed here.
Subscribe to the combined Let Me Know RSS Feed here.

About these ads

One Response

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

%d bloggers like this: